Fair Trade USA marked the six-year anniversary of the Rana Plaza factory collapse with the We Wear Fair Trade campaign. Fair Trade USA certifies factories to prevent situations like the Rana Plaza collapse from occurring again, and to help people find clothing brands that support safe working conditions and empower workers.
We created an online and media lookbook to show how Fair Trade USA is connected, aware, and in-touch with current fashion trends and the sustainability movement.
We chose models who are eager supporters of fair trade, but are also leaders on issues that align to Fair Trade USA’s values.